Post #1: Research on 10 Best Social Media for Small Businesses 2018

Over 3 billion people are using social networks across the globe.  It helps people using social to engage with brands on a fast. Inexpensive, and effective way. In this article, it shows ten best social media sites for business and how did they evaluate the rank of them. There are some of the criteria: cost, popularity or reach, audience, suitability for small, features for advanced use, ease of use and geographical targeting. The most popular social media is Facebook. It has 2.2 traffic monthly. People prefer to share their business news, product, announcements, articles and more. It posts 3-7 times per week. LinkedIn is used among professionals in any industry. It’s a business to business network. The business has its own LinkedIn business page to share their business activities, and something related. Twitter is for Tech-savvy users spanning the age spectrum. It has time-sensitive updates, business information, shout-outs and retweets. it’s also an essential platform for any business to gain a presence and establish their brand identity. Instagram is owned by Facebook. Every user spends 24-32 minutes to overall picture or video to enjoy the Eye-catching visual effects. It is easier to use and like other social media, user can post their life or business advertising. YouTube is the world’s largest video website and the second largest search engine after Google search. YouTube requires more time and effort than most other social media platforms on this list. Because it is a video sharing site, you need to create a custom video about your company, product or service. Google My Business is under Google’s business directory. It is the largest business directory in the world. It’s let your businesses be displayed on Google maps, shown in local queries and rated and recommended. “The best social media for business depends on the nature of your business.” (Threlfall, 2018)

This is article talking about how to create a social media strategy for marketing. It is essentially to develop a social media marketing strategy for growing the business. Today, more than 3 billion people use social networks worldwide.

“One of the simplest ways to create your social media marketing strategy is to ask yourself the 5Ws:

1. Why do you want to be on social media?
2. Who is your target audience?
3. What are you going to share?
4. Where are you going share?
5. When are you going share?” (Lua, 2019)

Research on How to Create a Social Media Marketing Strategy for 2019 and Beyond

Those questions are the core of making social media strategy. The benefits of social media for brand building: Increase brand awareness, humanize your brand, build your own brand as a thought leader, keep your head clear, increase website traffic, generate potential customers, promote sales, collaborate with influential people, and promote content. Once you’ve figured out your reasons, consider your target audience. It lets you have more idea of what you are going to share, where and when. Facebook, Instagram, Twitter and LinkedIn – all have a complete profile because when people search, they often show up as your brand on the first page of Google search results. You have to shift the way you think away from your day job, that will be one of the hardest parts to make social media strategy. But, having a social media marketing strategy is very beneficial and helpful, so you don’t just post content for the sake of it. It will help you achieve social media and business goals.